With each new year, comes new challenges. 2020 will be a decade of change for not only marketers, but social media and the industry as a whole. Here is a list of the few things you should continue to look forward to in the next few years if you plan to successfully market.
#1 Stay on top of trends
In order to successfully market to todays consumers you must be aware of the trends from the past, present, and the ones to come. Do research on what your audience is looking for, what they like, and what they are willing to buy. Algorithms are your key to success and will tell you more about a customer than any other information, use them. Facts are facts and what people buy will tell you a lot about what products they would potentially buy in the future.
#2 Technology like never before
Technology will only continue to grow across the world. Countries have more people on social media than ever before. What does this mean for you? It means that just as the technology continues to grow, your business will need to too. Many sites already use pictures and chatbots to help with the shopping experience. Now with videos becoming more popular and Virtual Reality coming shortly behind, the experience will be like nothing before. VR allows customers to virtually try on clothing and accessories from the ease of their mobile device or desktop. It allows the customer to shop smartly while also ensuring more of a possibility for purchase. Stay up to date on upcoming technology, this could either make or break your brand.
#3 Advertise smartly
Advertising doesn’t always have to cost an arm and a leg. There are many cost efficient, if not free platforms to help any business. Platforms like Snapchat and Amazon allow businesses to advertise on the platform, ensuring more traffic than a typical search engine ad may receive. Make a note of what applications get the most traffic from consumers and decide where you should be advertising.
#4 Mobile boom
Almost every person you come across will have a mobile device. With this becoming a norm, mobile marketing is as important as ever. Many mobile sites overcomplicate the layout and checkout process. To ensure you do not lose customers, start with the basics. Begin with a simple layout, fluid navigation and easy checkout. By doing so you are more likely to have a successful purchase by giving the consumer less of a choice to back out.
#5 Know your rules and regulations
Being aware of your market is very important, but also keeping up with laws and regulations will benefit your business more than you would think. By knowing the regulations that can or possibly will limit you can help assist in making conscientious business decisions.
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